Stream News, Inspiration and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Hot Chocolate or Ice Lolly Wednesdays, where we all come together to focus on something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting. It is vital to step away from the coalface (so to speak) and take time to reflect, analyse and brainstorm. Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email nairne.barker@streamcomms.com and she will add your details to the list.


Relaunching an existing loyalty programme

This year Stream re-launched a long-standing loyalty programme for a major UK retailer in the Plumbing and Heating industry.
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Do you truly value what you don’t pay for?

If customers have completed all the actions you asked of them and achieved the reward, why do so many of them not complete the final step and claim their reward? Does the reward have less value just because it was free or was the sheer act of being rewarded and completing the goal enough? Would it have been enough if there was no reward?
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How gamifying loyalty can encourage engagement and sales

Gamification is a loyalty technique used worldwide to increase both customer retention and overall customer spend.
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The VIP Effect

Can loyalty make your customers feel like VIPs?
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How to inspire your team this Christmas

It's been a crazy year but making sure to keep your team inspired and engaged in the run up to Christmas is so important in order to hit goals and have a positive work place.
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Loyalty Communication Tip 11

We couldn't resist a final tip - The rule of 3. Tell customers what they need to do, motivate them when they are close to achieving and congratulate them when they achieve
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Loyalty Communication Tip 10

Encourage redemptions and take your customers on a redemption journey. It is the only when a customer redeems that they will see the value in the programme.
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Loyalty Communication Tip 9

Segment your customers by registration date so that the initial communications to new customers are repeating and highlighting the programme objectives.
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Loyalty Communication Tip 8

Segment your customers by behaviour. Make sure you have a suite of messages ready to send out depending on customer behaviour and engagement
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Loyalty Communication Tip 7

Segment your customers by tier. Customer engagement, earning potential and rewards are likely to be different per tier so personalise their messaging.
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Carter House, Chilton Business
Centre, Chilton,
Buckinghamshire, HP18 9LS

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