X

Stream News, Inspiration and Thought Leadership


As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Hot Chocolate or Ice Lolly Wednesdays, where we all come together to focus on something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting. It is vital to step away from the coalface (so to speak) and take time to reflect, analyse and brainstorm. Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email nairne.barker@streamcomms.com and she will add your details to the list.

 

In a turbulent world, customer loyalty has never been more important.

We are living in interesting times. I started drafting this article at the weekend and just 48 hours later the business landscape has changed.

At least twice.

And each time suffering a metaphorical earthquake of differing magnitudes, dependant on each industry sector ......but all is not lost and ultimately sanity will prevail.

It will, without doubt, be particularly hard to attract new customers in this environment and so one thing is for sure: there has never been a better time to love your existing customers. And it's when times get difficult that the actions which you take to reward their loyalty will pay dividends.

But the time to act is now - if you have not already done so, then take action and communicate with all customers - it's a great moment to appeal to them on a more personal level and to draw on the emotional connection with your brand.

We are already seeing some great examples of this and, as ever, some poor ones. Anyone sitting on their hands, hoping that all this will pass, will get left behind. Think of ways that will keep your customers engaged and spending - a mix of emotion and motivation can deliver great rewards!

Some sectors will see their landscape change significantly and the fleet-of-foot will reap the long term benefits. So be bold and use these turbulent circumstances to potentially change the way that you approach your customers. Any company that has not embraced all elements of the digital world should now be prioritising that - especially sectors in the B2B world where there has previously been resistance.

And if you don't already have a customer loyalty programme - or even just a customer loyalty strategy - then now is the time to initiate one. It could become business critical.

Related

The Power of Strong Relationships

The Power of Strong Relationships

This period of uncertainty will have tested relationships, highlighted weakness in some and strength...

Read More >
Time - The Days The World Stood Still

Time - The Days The World Stood Still

How often have we all wished for the world to stop turning so we could get a few more things done, c...

Read More >
Loyalty is a bigger asset than you think

Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-...

Read More >
Surely the Customer Experience Should be Better?

Surely the Customer Experience Should be Better?

E-commerce needs to improve and make the experience smoother if consumers are to be kept happy, bran...

Read More >
The Psychology of Loyalty

The Psychology of Loyalty

Is there a “buy” button in the human brain? Unfortunately, the answer to this question isn’t simp...

Read More >

Find Out More

CALL US

+44 1844 208180

ADDRESS

Carter House, Chilton Business
Centre, Chilton,
Buckinghamshire, HP18 9LS

Facebook Twitter LinkedIn