Stream News, Inspiration and Thought Leadership

As a team we love learning and it is key to our culture in the business. Every Wednesday a different member of the team holds an inspiration session, dubbed Hot Chocolate or Ice Lolly Wednesdays, where we all come together to focus on something new. These sessions are the perfect way to keep the team updated on all projects, new technologies, brainstorming new features and rewards or just sharing something we found interesting. It is vital to step away from the coalface (so to speak) and take time to reflect, analyse and brainstorm. Every month we send out a newsletter to all our existing clients, suppliers and contacts with a round up of the month and ideas for the future. If you would like to receive these newsletters just email nairne.barker@streamcomms.com and she will add your details to the list.


Archive by tag: loyaltyReturn

The Psychology of Loyalty

Is there a “buy” button in the human brain? Unfortunately, the answer to this question isn’t simple and to look at that in more detail we need to understand more about how the brain works and how we are influenced to buy.
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In a turbulent world, customer loyalty has never been more important.

In these challenging times, keeping your loyal customers will be business critical.
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Using loyalty to build strong relationships with your best customers

Whilst a customer acquisition strategy is important, if you are losing customers out the other end the effort will have been pointless. With the well known metric that it costs 5 times more to win a customer than it does to keep a customer, why are brands not putting more effort into implementing an effective customer retention strategy.
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Loyalty is a bigger asset than you think

How many people are aware that a loyalty scheme (or indeed many web apps) can be treated as a capex-able asset? If are stuggling for budget in you annual opex budget then this might help with amortising the expenditure.
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The Power of Strong Relationships

This period of uncertainty will have tested relationships, highlighted weakness in some and strengthened others. Just sharing an experience as big as this will have changed relationships forever. Learn how to create an emotional connection and build on the power of your relationships.
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A changing landscape

Everyone's experience of the current lock-down and furloughing is different. For some its a blessing, others a nightmare. A huge concern that plays on repeat...the appearance of a 'them and us' culture and how to handle it? How do you keep your general team spirit and culture going? How do you ensure fairness and motivation? Are you saying 'Thank You' - to both sides?
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Time - The Days The World Stood Still

How often have we all wished for the world to stop turning so we could get a few more things done, complete that school assignment, finish that presentation, get the house sorted, just enjoy some me time. Well it did.
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A bond that grows stronger

As our team move to a different way of working, I take comfort from witnessing a strengthening bond between them as they embrace the methods we have put in place to ensure that the culture of our business remains as strong as ever in these uncertain times.
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In a turbulent world, customer loyalty has never been more important.

We are living in interesting times. I started drafting this article at the weekend and just 48 hours later the business landscape has changed. At least twice. And each time suffering a metaphorical earthquake of differing magnitudes, dependant on each industry sector ......but all is not lost and ultimately sanity will prevail.
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A New World: Stronger Together

What an extraordinary month March has been – a month ago the buzz and excitement around the Stream office was really quite something else. We had a suite of new impressive marketing material, new ideas to pitch to clients and the team seem to have really stepped it up a notch. In all honesty, we were living slightly naively – the C word was a crisis happening the other side of the world and we were all still going about our daily lives as we normally would. But now in the new world we find...
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