Unique amongst its competitors, Dentsply Sirona Rewards was designed to address and solve the loyalty challenge in B2B product sales. Built on Stream’s LoyaltyStream® platform, with a RewardStream® module integrated within, the solution allowed high street dentists to purchase products direct from Dentsply Sirona, earn points and redeem their points on future purchases. Delivered with a unique and flexible promotions module the platform has enabled Dentsply Sirona to engage with and segment its audience offering targeted personalised promotions and reward campaigns based on profiles and buying behaviours.
When measured against initial objectives, the implementation of Dentsply Sirona Rewards was a resounding success. In its first year the scheme delivered an increase in turnover of 23% compared to the previous year and changed the buying habits of an industry. Since its launch in the UK and Ireland Dentsply Sirona Rewards has now been launched in the USA and Canada with a view to roll out in Australia and New Zealand in the coming year.
How to engage the end audience and build loyalty to a brand when the route-to-market is through channel partners.
Project Director, Dentsply Sirona
An end-user loyalty programme that motivated interaction direct with the brand, captured order data and rewarded changed buying behaviours.
Dramatic results with a change in buying behaviours that delivered 43% brand stretch; an increase in sales and a ROI within 6 months of implementation.
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