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The Bathroom Showroom

Working in close consultation with The Bathroom Showroom, Stream proposed a loyalty reward programme that would not only last and grow with The Bathroom Showroom, but that would also be effective in engaging with a sceptical audience. Showroom Rewards was built on Stream’s LoyaltyStream® platform and provided installers with the ability to earn points on all their brochure products. With a tiered loyalty metric and the added bonus of prize draws and consumer benefits, Showroom Rewards was instrumental in delivering a 20% increase in sales of qualifying products and an average 300% increase in referral sales. Not only did the platform work for their customers it quickly became the go to place for the most up to date single customer view. The data and analytics has been upgraded year on year and is an essential part of training, messaging and the only place that managers go to view their showrooms status.

The Challenge

To motivate bathroom trade installers to remain loyal, engage further with the brand, and recommend their customers to visit showrooms to design, specify and purchase bathroom components that the installers would then implement.

30% increase in installer engagement

20% increase in key product sales

300% increase in referral sales

The Solution

A points-based loyalty programme that rewarded installers for both referrals and trade spend and enabled them to choose to bank points, redeem for a broad range of rewards or use as an account credit against a future purchase.

The Results

The data produced has enabled the business to fully understand how best to integrate their services and products to cement loyalty. To prove the success, installer engagement increased by over 30%, key product sales increased over 20% and there was a 300% increase in referral sales.

 

Find Out More

CALL US

+44 1844 208180

ADDRESS

Carter House, Chilton Business
Centre, Chilton,
Buckinghamshire, HP18 9LS

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